1. Updates and Happy New Year!

    January 12, 2012

     

    We know, we know… Why haven’t we been letting you know what’s been going down.

     

    Rest assured we haven’t been slacking.  We just suck at keeping up.

     

    Well here is a little news about what has been happening since the grand opening.  Hope you all enjoy and we hope to have more to share on a consistent basis.

     

    Kyle Grondzik’s ESM ad in the November issue was a hit.  Kyle is fully on board with Evidense, so be on the look out for the shredder at a break near you.

     

    Kyle G Back Side Slash!

    The Shred Shed in Lake Worth picked up the line in November and we are extremely thankful to Joe and Bagel for all their support.  The Shred Shed is your one stop shop in Palm Beach for all your skateboarding needs.   www.shred-shed.com  If your in the area stop by check them out and grab some gear.

    Then we went over the Tampa Am for a weekend of skateboarding madness.  That included: hanging with MR and the Grind for Life Chaps; A trip out to New Tampa Skate Park; and a third place finish by Evidense’s own Richard McIlwain in the world famous “Moat Race”.   And if you haven’t seen that video check the link.   The slow motion on Rich is epic!  http://hellaclips.com/videos/view/11441

    The Christmas Special was a great success and we thank all of you who took advantage. Keep a look out in 2012, because we have some new specials planned that include limited edition items.

     

    Evidense Clothing Promotion

    Then the New Year Hit and it is full speed ahead into 2012!  With that said check out the two new Ads in FTK.  Special thanks to Cody, Rob and Drea for helping us out!  And one more shout out to the Shred Shed and Undercover skate shop for all of your support!

     

    Full Page FTK January 2012 Featuring Cody Eurich and Rob Bussler

    January FTK 1/2 Page Featuring Drea

     

    This year is going to be sick so stay tuned and we promise we will have better updates.


  2. Grand Opening Madness

    October 26, 2011

    Well the Grand Opening of the Lab finally happened.  It was  a great time and to all of you who were there; Thank you for all of your support.! To all of you who couldn’t make it we missed you and you missed a bang up party!

    Last week was utter chaos here at the Lab.  It was absolutely awesome! The one thing about us is that we seem to thrive on the madness and the chaos of life. I won’t bore you with all the details of how everything actually came together, but I will tell you a few pieces of how things got crazy and we pulled it all together. So the following is an account of what lead up to the grand opening and an account of the night itself(albeit one account and  pieced together at that).

    So it’s Monday morning and we have exactly 130 hours to pull off the Grand Opening of the Store and produce approximately 400+ pieces of apparel…No problem.  Well as the show room was filled with boxes from top to bottom and front to back the challenge seemed a little daunting. But we have done more with less and the pressure is what makes us who we are.  Remember, “pressure is what turns a piece of coal into a diamond!”  We didn’t let the sheer size of the task wavier our determination to have a great party and show off the new designs.  We split up the tasks between apparel that needed to be produced and the party preparations.  The party preparations included; having a stage for the Band (Moska Project was going to do a live set), food, open bar with bartenders, port o potties, chairs, etc.

    Alright let’s fast forward to Thursday, Party essentials are basically secured we are just waiting for delivery on Saturday.  So the main focus is the apparel and some minor touch ups around the lab.  There were shirts and hoodies everywhere!  You couldn’t see the pool table in the main room and barely make out the couch or even the floor for that matter. Richard had the screen press going double time and Scotty Rad had the heat press slammed.  We were here till about midnight on Thursday, although you know we had to take a mini-ramp break around 8pm just to keep our heads right.   After pressing out some final designs, we shut it down and got right back at the next morning.

    Friday was much of the same except the pressure was certainly building and we were getting to a point of deciding what was going to have to be cut.  We were going to have to cut some designs, as time was just not going to permit and wrenches kept being thrown into our system.  Although Richard, the ever present optimist, still said we would have everything.  Being the realist I am, I knew there was no way we would have it all.  There was still like 100+ pieces to get done.  Well by Friday night everything was starting to come together , although you wouldn’t know it by looking at the place.  There were still boxes everywhere and the shirts were in relatively organized patterns/piles.  Friday night ended somewhere after midnight and we had to get right back to it first thing in the morning on Saturday.

    Saturday–PARTY DAY!–Game Time!  Well Saturday is here and there is no going back.  Only straight ahead into the madness is the only way we can make it out alive.  So we all put our heads down and got to work to make it all happen.  We got some final shirts printed, but the hoodies were not going to make it, “oh well if that’s the worst that happens today we are going to be alright.”   Richard stayed in the production room and the rest of us just concentrated on getting everything ready for the party.    It was a mad dash from noon on as we only had 6 hours left before people started showing up and the Lab looked like a tornado had gone through it.  Well we got everything outside that was going to be for sale and began setting the booth out front just as we would for a show.  Dave and Savannah took charge of the booths, as I got the rest of the place set.  The stage and chairs made it, the port o potties made it, the bartender even showed.   Everything was coming together.  Richard finished printing and was finally able to get some fresh air, since I wouldn’t let him out of the back for three days, as if he was in some Chinese sweet shop.  Seriously though, the guy pounded it out and I am truly grateful for all the hard work he puts in here at the Lab.  Alright, so enough of the little details leading up the party..let’s talk about the party.

    The party was absolutely amazing!  Family started showing up around 4:30 to 5pm and really helped get all the last minute items knocked out for us.  By 6pm we were ready to rock.  The Moska Project made it and started to set up their equipment and get some tunes playing.  Then all our friends started to show and before you knew it there were cars everywhere and you knew it was going to be a great night.  A few of our boys came out with boards in hand ready to shred the mini and the mini ramp session that ensued would make any skater proud.  Big shout out to Cody and Rob for showing us all how a mini ramp should be skated and for making me jealous. lol  Well we kicked the real party off around 7 with The Moska Project’s first set and the crowd was stoked.  By that time there was a good 60 to 70 people here and as the night went on the party swelled to around 125.  The drinks were flowing and maybe there was even a hint of evergreen in the air. And from the pictures(see below and FaceBook) it looks like everyone got at least a little twisted.  As we have stated in the past we are a lifestyle company.  A company influenced by skateboarding, surfing, punk music, hip-hop, south florida, and more.  I feel the grand opening really show cased that aspect of Evidense.  There were skaters, surfers, mma’er, punkers, and hip-hop’ers, models, and even some bodybuilders.  With all these different types of people and attitudes you would think there would have been some altercations.  But it was quite the opposite, everyone was mad chill and having a great time!    Some of the standout moments were the wall rides and front side ollies on to a chair in the mini ramp room.  And of course getting to catch up with all of our friends.

    So the night came to a close with good vibes and times all in the air.  We even sold some clothes and generated some new business.  All in all it was a success.

    Thanks to all of you who came out and we missed all of you that couldn’t make it.  There will be only one grand opening, but you can all rest assure that we will be throwing more parties in the near future.

    Special Thanks to: Savannah Griffen, Scotty Rad and Family, Dave Hall, Jamie Probst, Lindsey McIlwain, Candy and Darren Gordon, Alex and Toni Velong, Alex Nikolis, Andrea Lauren, Triston Carroll, and everyone that came out to make this event a huge success.


  3. Evidense Winter Line and Grand Opening

    October 7, 2011

    What up Gang,

     

    The Evidense Lab will have it’s official grand opening October 22nd from 6pm to 10pm.  It is an open party to all of our supporters and anyone looking for a good time.  The fellas from the Moska Project will be here playing and we will have the mini ramp open for some skate sessions, as well as free food and drinks.  We will also be printing some limited edition Evidense Halloween T’s that you can pick up with a $10 donation to the cause.  So come on out and support the Evidense Movement.

    The Lab is Open!

    Evidense Lab Grand Opening 4301 Oak Cir Suite 5 Boca Raton, FL 33431

    We also wanted all of you to know that we have obviously been delayed on the Winter line.  But we have our fingers crossed that everything you see in the preview and more will be available come the end of the month.  Please stay posted and as pieces become available we will get them up on the website.

    Thanks to all of you for your support and we look forward to seeing you at the grand opening.

     

    Skate and Surf Apparel Winter Line

    The Evidense Winter Line is around the corner

     


  4. Surf Wear Fashion

    September 19, 2011

    Surf wear or surf fashion is a concept which developed recently. Surf culture emerged in 1950.Surf wear clothing is actually a casual wear. A surfer’s style is considered as a relaxed and carefree one. Surf fashion has travelled a long way from beaches.

    About 25 years ago women surf fashion was restricted to bikinis. But at present women’s surf wear has grown into a great business. Trading of surf wear has grown globally. Some of the leading surf clothing brands are Roxy, RVCA, Rainbow, Redsand and Maui Rippers.

    board shorts

    During the 1980’s surf wear was dyed using the traditional ikat weaving techniques.Surfwear and surf related goods are now sold by prominent labels. Surf wear could not even imagine a market place before. But now, that is not the case. Surf wears are available even in traditional shopping malls. At first they were sold in beach locations.

    Many of the fashion brands making surf wear have drawn inspiration fromHawaii. There was a time when only T shirts and footwear came under surf fashion. Bikinis, socks, watches and sunglasses come under surf wear now.

    Today a surfer pays attention to jeans, flip flops and even sandals. Rash guards have also become indispensable.

    Animal, Us Girls and Insight are some of the leading brands of Women’s surf wear. Billabong clothing line which came into existence in 1970 was the first inAustraliato produce surf related goods.Roxy is a brand which manufactures surf clothes for young girls. A number of online stores are also there to cater to the needs of a passionate surfer. You can find everything right from bathing suits to pencil case there.

    Now even great brands like Gucci have released surf wear. People who do not surf are also filling their wardrobe with surf wear. Something which was considered as a uniform of a surfer is now even used by common man. Some of them prefer clothes with logos and images.

    Women Surfing Tee

    Music groups have also played a significant role in the evolution of surf clothing. The famous music group called beach boys have contributed a lot to surf wear and surf products.

    In the ever changing world of fashion surf brands are also changing. They are also experimenting with new concepts and seasons. The love for the surf lifestyle is one factor which gave rise to the boom of surf accessories.

    Surf fashion which was first common in Australia, California and Hawaii has now spread to inland cities also.


  5. Evidense Clothing Ads September 2011

    September 14, 2011

    Here are the three Ads running in the month’s ESM and FTK respectivly.  Get out to your local Skate or Surf Shop and grab a copy.


  6. Updates and the Fall/Winter Line 2011

    September 11, 2011

    Hello All, Well here is all the latest and greatest.

    It’s the start of September and the Evidense Lab is officially open! We are looking to a grand opening on Saturday October 22nd… And all of you are invited!

    The first real Evidense Clothing Ads are hitting the streets right now. We have a full page Ad in ESM (Eastern Surf Magazine) and two full page Ads running in FTK (For the Krew). So go into yourlocal surf or skate shop and pic one up. While your in there please ask if they are carrying Evidense and if not why not? LOL Then to all of you who are just checking us out from these magazines; “welcome and we hope to have some better updates for you soon.” But int the meantime please check out our line and the latest happenings on Facebook @ Evidense Clothing

    The much anticipated Fall/Winter Line will be ready for sale the first week of October, with some previews starting as soon as this week. This winter will bring; hoodies, long sleeves, beanie caps, and of course some T’s. Keep checking in for the latest, as we will have the entire line up for sale October 1st, but we will also have new items added every month from November to February.